Celebrating its 25th year, Star Cinema has become the most recognizable film company in the country, and while it has been, to the Filipino audience, synonymous to ABS-CBN, it is now just one part of a growing filmmaking family.
Star Cinema, the flagship film outfit of the Kapamilya network, had been for a long time the lone brand under ABS-CBN Films. Moving forward, it will be joined by three other film production brands: CinemaOne Originals, CineBro Originals, and Black Sheep.
During a recent gathering of employees in celebration of Star Cinema's anniversary, managing director Olivia Lamasan explained that distinction among the four brands under ABS-CBN Films.
Star Cinema, she said, will "remain committed to producing family-oriented stories."
CinemaOne Originals, already an established brand, will carry on as an annual festival for "edgier, arthouse" films.
CineBro Originals is geared towards male market, while Black Sheep aims to produce movies for the millennial market.
Addressing co-workers in ABS-CBN Films, Lamasan said: "I am confident in our people and our capability to face the trying and exciting challenges that await us.
"Sama-sama nating haharapin ang mga pagsubok, sama-sama din natin yayakapin ang tagumpay, habang patuloy tayong nagbibigay ng magagandang pelikula at mga alaala sa mga Pilipino. Kapit-bisig tayo."