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Oppo debuts F7, promises AI-enhanced selfies

MANILA – China’s Oppo debuted its F7 smartphone in the Philippines late Thursday, promising consumers the best selfies aided by artificial intelligence.

The F7’s 25-megapixel front-facing camera can recognize 269 spots on the user’s face to highlight their best features. A “beautification feature” can enhance the profiles of up to 3 people in a single frame, Oppo said.

Priced at P17,990 for the 64 gigabyte model and P21,900 for twice the on-board storage, the F7 will go up against Vivo’s V9 and Huawei’s P20 Lite, all offering top-end camera specifications and full-screen displays at the near P20,000 price point.

“The F7 will surely be a hit among Filipino smartphone users and selfie enthusiasts,” said Oppo Philippines public relationship manager Eason de Guzman.

The rear camera has 16 megapixels with f/1.8 aperture.

An Oppo F7 phone is shown during its launch in Manila on April 19, 2018. Jessica Fenol, ABS-CBN News

Since 2014, Oppo has sold 4 million smartphones in the Philippines, said its marketing director Jane Vann. The company is present in 31 countries, most recently in Russia and Japan. 

The F7 has a 6.23-inch screen with full HD resolution at 2280×1080. It runs Android 8.1 with 4 gigabytes of RAM, powered by an octa-core processor. Oppo said over-all performance is “80 percent higher.”

More than specifications, Vann said, Oppo products “make (consumers) feel great and that’s how we connect with young people.”

Eason said the F7 is the first to use a Sony IMX576 sensor which allows smarter light adjustments and background enhancements, among others.

The F7 had 25,133 pre-orders as of 6 p.m. Thursday, Eason said. Its predecessor, the F5, sold 33,000 units on its first week of release.

The Oppo F7 is available in an eye-catching “solar red,” black and silver.

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